In the past few decades, the world has witnessed a transformation in the way individuals view themselves in relation to the larger global community. Globalization, fueled by technological advancements and increased mobility, has birthed a new kind of identity: that of the global citizen.

Previously, one's identity was largely shaped by their immediate surroundings — today, more people are starting to view themselves as part of a global community. It's a deeper shift in perception, with people recognizing that their actions and decisions can have global implications. This shift towards global citizenship has tangible consequences: It impacts how individuals engage with issues from climate change to human rights. There's a growing understanding that these challenges aren't confined to any one nation or region, but that they are shared problems which require collective solutions. Brands are also noticing this shift, and their strategies and communication methods are adapting to cater to a more globally aware audience.

To bring about real change, it’s crucial that we move climate conversations away from single-issue portrayals and involve all parts of society. A critical component is to integrate the perspectives and energy of young people — their views, combined with the experience of older generations, can provide a balanced intergenerational approach to climate solutions. But it's not just about age: Intersectionality — involving everyone regardless of their ethnicity, culture, or socioeconomic status — nothing but strengthens the climate movement.

As the world becomes more interconnected, there's a need for structures that support and guide these new global connections in constructive ways. Global citizenship offers us an advantage in the realm of climate communications: With a global perspective, individuals can better understand the interconnectedness of climate change causes and impacts, as well as the urgency of taking collective action.