A New Era in Climate Communications

A New Era in Climate Communications is a collaborative effort spanning +60 contributors and organizations developed by the New Zero World in partnership and with the support of the Global Commons Alliance. With this work, we want to lay the foundation for a transformed future through the power of communication and creativity. We are developing a radically new approach which brings together science and creativity to reimagine and rework how we communicate about the climate crisis—the biggest challenge and opportunity facing humanity today.

topics covered in the whitepaper

Re:focus

It’s Not Just Climate Change

The climate crisis is an all-encompassing threat affecting our health, economies, social justice, cultures, nature and other systems. We need to zoom out and acknowledge the complexity of this challenge, as well as its opportunities.

Re:wind

How We Got Here

From fossil-fuelled misinformation to corporate greenwashing, we analyse the history and motives of those opposing climate action.

Re:think

The Current State Of Climate Communication

The climate crisis is not just one of communication, but also a crisis of imagination. We explore how our response to climate change is limited, and the need for new narratives.

Re:wire

Our Brain And Climate Change

The climate crisis is not an abstract environmental issue, but a deeply personal one. To effectively address it, we must address how our minds process and understand it.

Re:design

Crafting New Climate Change Narratives

Narratives are the essence of human communication. We need to harness the power of creativity to recreate them.

Re:imagine

Transforming Climate Communications

Effective climate communication requires more than facts and figures. We need new and engaging stories that resonate with diverse audiences.

Re:create

Supercharging Climate Action Through Creativity

Creative industries are at the forefront of driving change. We need to use their superpowers to transform the climate story.

Re:sist

The Rise Of Active Citizens

We are part of a global evolving community, driven by the work of advocates, change makers and young activists. Building a better future is down to all of us.

Re:start

A New Era In Climate Communications

We are laying the foundation for a transformed future. And it all starts with the way we communicate.

Looking Ahead

Global issues require global solutions. Here is ours. Here is EPIC.

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“It’s not climate change—it’s everything change.”

MARGARET ATWOOD, POET AND NOVELIST

select contributors

Ann-Christine Duhaime

Harvard Medical School

Isaias Hernandez

Queer Brown Vegan

João Talocchi

GSCC

Karen Land Short

Accenture Song

Kwame Taylor-Hayford

Kin

Laura McGorman

“To inspire people, we need to tell a story not of sacrifice and deprivation but of opportunity and improvement in our lives, our health and our well-being—a story of humans flourishing in a post-fossil-fuel age.”

Susan Joy HassoL

resources

Global Warming’s Six Americas

from

The Yale Program on Climate Change Communication has identified six unique audiences within the American public that each responds to the issue in their own distinct way; the Alarmed, Concerned, Cautios, Disengaged, Doubtful and Dismissive. Want to know which of the Six Americas you are in? Take Yale's short quiz now!

TAKE THE QUIZ

Hero

from

HERO is the first subscription service of its kind, empowering citizens to directly fund verified climate campaigners of their choice. This support ensures a monthly stable income for campaigners, so that they can accelerate climate policies worldwide. Subscribe for just €6 a month and get exclusive Q&As, behind the scenes content on campaigns, recognition in policy wins and bi-monthly action reports. Join HERO in changing the way the work of campaigners is valued and how citizens engage in climate action.

Join Hero!

Good Energy Playbook

from

Good Energy

Our groundbreaking resource is a climate storytelling playbook for screenwriters. Created by writers, for writers, this expert-informed guide supports screenwriters in telling urgent, nuanced, and engaging climate stories that go beyond stereotypes, to entertain audiences and create unmissable content.

Read the Playbook

Nature Positive Initiative

from

Global Commons Alliance

27 of the world’s largest nature conservation organizations, institutes, business and finance coalitions came together together to launch a new initiative aimed at driving alignment around the definition, integrity and use of the term ‘nature positive’ and supporting broader, longer-term efforts to deliver nature-positive outcomes.

Learn More

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contributing organizations

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